GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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Free 30-min teardown · no obligation · 200+ teams shipped

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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Case Studies

Wins, with the numbers behind them.

Most agency case studies are launch announcements. Ours are post-mortems — what we built, what didn’t work first, what the math looks like now. Filter by service, industry, country, stage, or use case.

200+Growth teams
$20M+Ad spend operated
9Verticals shipped
6+Countries
Service
Industry
Country
Stage
Use case
Showing 6 of 6 cases.Clear filters
TourismIndonesiaEnterprise
Jakarta Aquarium Safari
Predictable Pipeline · Sales Playbook Build · Channel Ownership · Channel Validation

A leading aquarium attraction struggled to scale their B2B sales. We built its first B2B lead engine — in under 30 days, >8X ROI, $100K+ pipeline.

>8XROI in 30 days
$100K+Pipeline value generated <30 days
GTM & Growth EngineSales EnablementB2B Outbound
Read case →
HealthcareJakartaScaleup
Premium Orthopedic Clinic
CAC Reduction · Creative Engine Scale · Predictable Revenue · Channel Validation

A premium orthopedic clinic relied on referrals. We built their paid strategy from scratch — profitable from month one.

>10XMonthly ROAS Sustained
1,000+leads generated per month
Performance MarketingGoogle Search launchPerformance Creative
Read case →
Real EstateIndonesiaScaleup
Palma Islands
CAC Reduction · Creative Engine Scale · Funnel Conversion Lift · Channel Validation

A luxury developer grew on referrals with no way to predict demand. We built a paid acquisition engine — >3X qualified leads volume in 30 days

-70% Cost per lead in 30 days
>3XQualified leads in 30 days
Performance MarketingPerformance CreativeFunnel & CROData & Analytics
Read case →
LogisticsIndonesiaEnterprise
Lion Parcel
Channel Validation · Predictable Pipeline · Market Entry · Sales Playbook Build

A leading logistics company wanted to scale its drop-off network. We built and validated a partner-recruitment engine — $1M+ pipeline in 30 days.

$1M+in Qualified Pipeline
100+BANT Qualified Leads, <30 Days
GTM & Growth LabData & Analytics
Read case →
TourismBali
Luxury Boat Tours
CAC Reduction · Predictable Revenue · creative engine scale · Funnel Conversion Lift

A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.

>30%Direct Website Bookings increase
>20ROAS
Performance MarketingPerformance CreativeFunnel & CROData & Analytics
Read case →
IndonesiaEnterprise
Leading Event & Media Group
Predictable Pipeline · Channel Ownership · Sales Playbook Build · Funnel Conversion Lift

An events & media group launched a first-time food expo nobody had heard of. We built the demand from scratch — >20,000 tickets sold, 5X ROAS.

5XROAS
20,000+Tickets sold
GTM & Growth LabPerformance MarketingPerformance Creative
Read case →

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