GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We gave JAQS’s sales team the one thing it never had — a lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of BANT-qualified meetings generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We gave JAQS’s sales team the one thing it never had — a lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of BANT-qualified meetings generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Proof

We build market leaders for a living.

Real dashboards from real engagements. Each card walks through the structural change, the metrics that moved, and the system that holds.

First-edition B2B Expo

GTM & Growth Lab
1,000+
B2B Meetings Scheduled
100%
Exhibitor Satisfaction
100+
Exhibitors

A first-edition Indonesia-China B2B F&B trade expo hired us to fill the hall and convert visitors into real business for their exhibitors. We built the acquisition engine on cold Meta audiences (zero first-party data), drove 20K+ ticket buyers, and ran a matchmaking program that pre-booked 1,000+ B2B meetings across hundreds of exhibitors. 90%+ of exhibitors had meetings pre-booked, and 100% of exhibitors and buyers reported satisfaction with the event.

Leading B2B Receivables Recovery Service

GTM & Growth Lab
$1 million+
Pipeline Value
0-1 GTM
in 30 Days
~10,000 PICs
Connected

Indonesia's leading B2B receivables recovery firm hired us to build their outbound motion from zero. Introduced hundreds of highly B.A.N.T qualified people, and unlocked hundreds different industries over a year. Now becoming one of the most producing customer acquisition channel for the B2B sector.

B2B Food Industry Trade Expo

Performance MarketingFunnel Strategy & CROPerformance Creative
20,000+
Tickets Sold
1000+
High-intent B2B Meetings Booked
~$4
Cost Per Ticket Sold

An established conglomerate requested our help running food-industry trade for the very first time — no pixel history, no audiences, no benchmark to lean on. We built the acquisition engine from zero: audience architecture, registration funnel, and creative tuned to drive sign-ups, not just clicks. Drove over 20,000 ticket sales at around $4 cost each on the debut campaign — the kind of efficiency most accounts take years to reach.

Premium Boat Tour Operator

Performance MarketingPerformance CreativeFunnel Strategy & CROGTM & Growth Lab
18.87X
ROAS
40%+
Direct Website Booking
30 Days
0-1 GTM

A premium Bali boat-tour operator competing for high-intent foreign travelers in a market crowded with OTAs and resellers. We built a full-scale Meta booking engine — relentless creative testing across nearly 200 campaigns, audience architecture tuned to traveler intent, and a funnel that sells the experience before the price. Sustained an 18.87× blended ROAS at volume, turning paid social into a direct booking channel they own instead of renting from aggregators.

Premium Orthopedic & Joint Clinic

Performance MarketingPerformance CreativeFunnel Strategy & CRO
500+
Monthly Patient Inquiries
~$5
Cost Per Lead

An established premium orthopedic clinic relying on doctor referrals and word-of-mouth, with paid social untested as a patient channel. We built a Meta messaging engine that put the clinic directly in conversation with patients actively searching for care. Generated 1,527 patient inquiries at $5.54 each in a single quarter — turning paid acquisition into a predictable, low-cost top of funnel for a category that's notoriously hard to advertise.

Boutique Yoga Studio - Teacher Training Program

Performance MarketingFunnel Strategy & CROPerformance Creative
65X
ROAS
100+
Monthly Qualified Leads

A premium yoga studio launching its high-ticket teacher-training certification into a niche, high-intent audience. We built a paid funnel to fill cohorts directly — targeting, creative, and a registration flow tuned for a multi-thousand-dollar commitment, not impulse sign-ups. Filled the program at roughly $119 per enrollment, turning paid social into a profitable channel for a course most brands struggle to sell online at all.

Electronic E-Commerce

Performance MarketingData & AnalyticsFunnel Strategy & CRO
89.82X
ROAS
$1 Million+
in Tracked Purchase Conversion

One of the region’s largest electrical distributor sitting on a trusted brand but no real digital engine — online sales were an afterthought running at barely-profitable ROAS. We built the creative and paid media machine from the ground up: offer structure, full-funnel creative, and a scaling system tuned to their catalog. Took D2C from a side channel to a primary revenue line, lifting ROAS from 9× to 89.82× in three months.

D2C Wellness App

Performance MarketingPerformance Creative
3.5×
ROAS
1,270
Leads
$430K
New revenue

A wellness app with Event Match Quality at 5/10 and a stalled prospecting machine. We rebuilt the CAPI, pushed signal quality to 9.4, and shipped 10 creatives/week — went from declining ROAS to compounding ROAS in 90 days.

Premium Multi-Country Healthcare Network

Performance MarketingData & AnalyticsPerformance CreativeFunnel Strategy & CRO
−56%
Cost per result
5,000+
Qualified leads
4
Markets

A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified inquiry.

Boutique Fitness Studio Chain

Performance Marketing
62×
ROAS
-65%
Customer Acquisition Cost
+267%
Monthly Leads

A boutique fitness chain expanding across Asian metros from a standing start. We rebuilt the campaign structure, tracking, and direct-to-class funnel — 62× ROAS in 90 days, sustained across 12 months.

AI-Powered Language Learning App

Performance CreativePerformance Marketing
−68%
Cost per lead
3×
Lead volume

A consumer AI app already winning organic, hitting a paid acquisition ceiling. We rebuilt their B2B-leaning audience segments and lead scoring infrastructure — unlocked the second-largest revenue line in 12 weeks.

Last-Mile Logistics Leader

GTM & Growth Lab
100+
Qualified Meetings Booked
50+
Partners Onboarded
400K
Pipeline

SEA's top 10 logistics companies hired us for a 3 month GTM project to help with market expansion. Built the GTM playbook from scratch and generated $400k in pipeline.

Hospitality Brand Operating 15 Hotels

Performance MarketingData & AnalyticsFunnel Strategy & CRO
22.37X
ROAS
%357+
Direct Booking Increase

A Jakarta-based hotel group with 15 hotels, paying OTA commissions on revenue they should have owned. We turned paid search and social into their top-performing direct booking channel. Two years in, we're still their growth team.

E-commerce Brand for Beverage Delivery

Performance CreativePerformance Marketing
9.5×
ROAS
50%+
New Customer Acquisition

A fast-growing beverage brand looking to scale delivery beyond organic demand. We built a Meta acquisition engine focused on local intent, turning paid social into a consistent driver of delivery orders.

E-commerce Brand for Supplements

Funnel Strategy & CROPerformance Marketing
+22%
ROAS growth in 1 month
Rp 289M
Purchase conversion

A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.

Let’s get started

See what’s hiding in your ad account.

Three specific spend leaks, named
One move you can ship next week
Your real CAC, traced honestly

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ growth teams