We show up at your office with 4 senior operators to execute an in-person, interactive workshop where we analyse your business, design better customer acquisition funnels, and hand you a personalised 30-day scaling roadmap. Led by a Forbes 30U30, YC alumni team that’s managed $5M+ in ad spend across 300+ brands.
The Workshop
We’ll come to your office and do a real working session. Here’s how it unfolds.
Before we arrive, our team digs into your ad accounts, funnel, product, and positioning. We come prepared with hypotheses — not starting from scratch.
4 operators work through your growth challenges live. We break down what’s actually blocking your scale and design a better acquisition approach together.
You leave with a clear, prioritised plan — the exact actions to take in the next 30 days to break past your current growth ceiling.
Inside the Workshop
4 operators sit down at your table with laptops open, inside your business. Every workshop is different because every business is different. Depending on where you are and what you need most, here’s what we may work on:
Analyse your ad account structure and identify campaigns that are underperforming or misallocated
Map your customer journey end-to-end and pinpoint where prospects are dropping off — and why
Tear down your ad creatives and build a testing framework tailored to your brand and market
Evaluate your landing pages and identify the highest-leverage changes to improve conversion
Assess your current agency or in-house team’s performance against objective benchmarks
Review your tracking and attribution setup to ensure you’re measuring what actually matters
Rethink your media budget allocation across channels based on what the data is telling us
Design the ideal team structure and operational cadence you need to scale to the next level
Identify competitive gaps and the positioning angles your market isn’t exploiting yet
Build your prioritised 30-day scaling roadmap with clear actions, owners, and milestones
Who Shows Up
These are the people who actually run campaigns, close deals, and scale brands day-to-day. Not advisors who’ve never pressed the button.
Kevin co-founded and scaled Peeba (YC W23) to $20M in revenue across multiple countries before building GTMLab into a 100+ operator growth agency serving 300+ brands across Southeast Asia. He was a VC Partner at Zeroth.AI (SoftBank-backed, exited to Animoca Brands) and started his career in M&A at Oppenheimer. Forbes 30 Under 30. He’s personally managed $5M+ in ad spend and thinks about growth the way an investor thinks about returns — every dollar needs to justify itself.
Albert comes from investment banking and hedge fund operations, where precision wasn’t optional — it was the job. He brings that same rigour to GTMLab, obsessing over the connection between marketing spend and actual financial outcomes. If your tracking is off, your attribution is wrong, or your unit economics don’t hold up, Albert is the one who finds it. He cares about the numbers that matter: CAC, LTV, payback period, and margin — not vanity metrics.
Jeremy, our Digital Marketing Lead, spent 8+ years across Meta, Google, TikTok, GA4, and CRO — including as a growth marketer at Unilever. He doesn’t specialise in one channel; he understands how they all fit together. And one of GTMLab’s top media buyers, hand-picked for your vertical — someone shipping campaigns daily across 300+ brands in Southeast Asia, bringing real-time pattern recognition to your workshop instead of advice from the sidelines.
Proven Results
20 industries and 6 countries. The patterns that drive growth aren’t industry-specific — and after running this playbook across Southeast Asia, we’ve seen them all.
A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.
A fast-growing beverage brand looking to scale delivery beyond organic demand. We built a Meta acquisition engine focused on local intent, turning paid social into a consistent driver of delivery orders across Bali.
A Jakarta-based hotel group with 15 hotels, paying OTA commissions on revenue they should have owned. We turned paid search and social into their top-performing direct booking channel. Two years in, we’re still their growth team.
SEA’s top 10 logistics companies hired us for a 3 month GTM project to help with market expansion. Built the GTM playbook from scratch and generated $400k in pipeline.
One of Hong Kong’s largest premium boutique yoga chains. We rebuilt their funnels end-to-end - trial offers, landing pages, retargeting - then launched a webinar funnel for their high-ticket teacher training course that hit 15× ROAS.
One of Malaysia’s largest private healthcare groups needed performance at scale. We rebuilt campaign architecture, tightened segmentation, and layered AI optimisation.
How It Works
A three-week journey from your first call to your written roadmap. Here’s how every part of the workshop unfolds.
Tell us about your business — what you sell, how you acquire customers, and what’s not working. Then pick a time for a short call with our team.
We’ll ask the right questions to understand your situation. If we genuinely believe we can move the needle, we’ll confirm your spot and book a date for your in-person workshop. If we’re not the right fit, we’ll tell you honestly.
Once confirmed, you’ll hop on a short call with Kevin or Albert. We want to go deeper on your challenges so we can do our homework and design a workshop that’s truly impactful for your specific situation — not a one-size-fits-all playbook.
Our team reviews your ad accounts, funnels, product, positioning, and competitive landscape. We use all of this to design a tailored workshop focused on where we think we can bring the most value. If we have follow-up questions, we’ll ping you before the session.
4 operators. Your office. A focused, interactive working session built around the hypotheses we developed during prep. You walk out with clarity on what’s holding you back and the outline of a personalised 30-day roadmap to change it.
Within 1 week: a detailed report with screenshots, data, and prioritised recommendations your team can reference and act on without us in the room. The exact actions to take in the next 30 days to break past your current growth ceiling.
We hop back on a call to walk through the report together, answer questions, and help you prioritise what to tackle first. If you want GTMLab to execute the plan, we can discuss that — but zero pressure.
What You Walk Away With
A diagnostic of where your funnel is leaking — and which fix unlocks the most revenue first.
Channel-by-channel allocation across Meta, Google, TikTok, and SEO — with budget splits and ROAS targets.
A week-by-week execution plan, owner-tagged, so your team knows exactly who does what on Monday morning.
Creative angles, hooks, and offer experiments to test in your first 30 days — to break past your current ceiling.
Is This For You?
We only have 20 slots. We’d rather do 20 incredible workshops than 50 mediocre ones.
Apply For Your Workshop
Book a 15-minute discovery call. We’ll learn about your business, walk you through how the workshop works, and — if it’s a fit — lock in your slot before Kevin’s calendar fills up.
Free 15-min call · No obligation · If we’re not a fit, we’ll tell you honestly
We’re hosting a Founders Growth Day on May 27 in a private villa — designed for early-stage founders building their first growth engine. Leave your details to get invited when it’s ready.
Questions
Everything you need to know before applying. Still curious? Reach out and we’ll get back to you within 24 hours.
4 senior operators show up at your office, having already studied your business. We work through your growth challenges — ad account structure, funnel performance, creative strategy, team setup, budget allocation — whatever is most relevant to your situation. You walk out with clarity on what’s holding you back and a personalised 30-day roadmap. The written report follows within 1 week.
This is actually one of the best scenarios for a workshop. We can objectively assess whether your agency is performing, identify what they’re missing, and give you clear benchmarks to hold them accountable — or the clarity to make a change.
If you’re doing $30K+/month and ready to start paid acquisition, yes. We’ll build your launch plan — which channels, how much to budget, what creatives to produce, and the team structure you need. You’ll leave with a complete blueprint instead of guessing.
We want to understand your business deeply enough to design a session that actually matters. The co-founder call lets Kevin or Albert go beyond surface-level and dig into the real challenges. This is how we do our homework and show up with hypotheses to test — instead of starting from scratch at your office.
Your office, coworking space, or any location in the greater Bali area. Logistics are confirmed during the process.
