40 hours
$1,000
$25 an hour
For fresh angles when your ads start to tire.
Get 40 hoursNew ads every week, built from what already sells.
We write, design and edit ads from what your data says is working, test them every week, and fund the winners before your account goes stale. Judged on revenue, not clicks. Creative Hours from $1,000, no subscription.
No commitment. A senior operator reads every request.
Meta & TikTok creative- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsPerformance creative
Your ads don’t run out of budget. They run out of new ideas.
Every account saturates the same way: a handful of ads on loop, frequency climbing, costs following. We fix it with a creative system: every winning angle remembered, new variants briefed from it every week, and each one judged on what it sold, not how many clicks it earned.
- Click-through, winners
- 1.0×2.5×the account averagevs the account average
- New creatives shipped
- A handful100+the same few, on loopand iterations, in three months
- Angles in market
- 15one dominant styleproblem, joint pain, lists, notes, comments
What changed
- MemoryEvery brief started from zeroProven angles feed every next brief
- FormatsOne style ran almost everythingFive angles and formats in market at once
- WinnersCut before they could scaleFunded, and judged on ROAS, not CTR
- BuyersOne moringa pitch for everyoneA buyer and an angle per product line
Figures from the brand’s ad accounts, against the account average. The chart is indexed to the week we took over; the curves between the endpoints are drawn.Read the case study
The short answer
What is performance creative?
Performance creative is ad creative made to sell, not just to look good: statics, videos, UGC and motion ads written from what your data says works, tested against each other, and judged on the sales they bring in. Winning ads get the budget; losing ones are cut quickly.
Because ads tire within weeks, the work never stops. We ship new ads every week from a catalogue of your proven angles, so the account always has fresh winners ready.
- Made from data
- Briefs built from the angles that already sell.
- Tested
- Several formats and hooks in market at once.
- Judged on
- Sales, not clicks or views.
The work
Ads we’ve shipped, in motion.
A slice of the library: UGC, talking heads, motion, AI VSL, film and statics, made for Meta, TikTok and YouTube Shorts, and judged on what they sold.
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Static
58 ads · 6 formats · 9 industries · 9:16, made for Meta, TikTok and Shorts
Services
The creative engine, built to sell.
Ads made and tested every week, creators who carry your best angles, and the media buying that scales the winners.
Creator-Led Ads
Creators matched to your buyer, briefed from what already sells, and run as ads from their own accounts.
Performance Marketing
The media buying the creative runs on: Google, Meta and Click-to-WhatsApp, judged on revenue.
Why ads stop working
Six reasons your ads stop selling.
Across 200+ brands, saturated accounts fail in the same six ways. None of them is fixed by one more hero ad; all of them are fixed by a system.
01 / 06
Creative that’s run its course
What’s happeningThe same few ads, shown until people scroll past on reflex. Frequency climbs, click-through falls, and costs follow.
Check it yourself30 sec
Sort your ads by age. How many of your top spenders are more than 6 weeks old?
How we fix it
New ads tested every week, before the old ones tire.
How we win in Performance Creative
Every ad judged on buyers, not clicks.
Most creative teams judge ads on clicks, views and thumb-stops. But the ad with the best click rate often brings the worst leads, and the quiet ad that brings buyers gets switched off.
We rank every ad by the qualified leads and revenue it brings, straight from your CRM. Then we make more of what sells: new ads built on the winning hooks, each one made for a specific buyer and what they want.
Cost per qualified lead, by ad: the number every new batch is built on.
We rank every ad by what it brought in
- #1Reel · “before and after”41 qualified leads
- #2Static · price up front26 qualified leads
- #9Video · brand story0 qualified leads
We find what the winners have in common
- The hook
- The offer
- The format
- Who’s in it
We make new ads on the winning hooks
- Concept and copy written by us, on your brand
- Statics, motion and AI video, sized for every placement
We estimate every request in hours, before we start
- A fixed number from the hours menu, approved by you
- Takes longer than the estimate? That’s on us
Creative Hours
Buy creative by the hour, not by the ad.
Every request is estimated from the hours menu, and you approve the estimate before we start. No subscription.
100 hours
$2,100
$21 an hour
For a steady supply across Meta, TikTok and YouTube.
Get 100 hours200 hours
$3,600
$18 an hour
For big budgets that burn through creative fast.
Get 200 hoursWhat every hour includes
- Research and sourcing: your brand, market, audience and assets
- Concept and copy, written by us
- Design and production
- Creative direction
- A quality check against your brief and brand
- Project management
- Sized for every placement
- One round of edits
- Built on your winning hooks and offers
Hours are valid for 90 days. The 20, 48 or 80 creative hours a month in the Meta Ads plans come from the same menu, and reset each month.
How the hours work
- Every request gets a fixed estimate in hours; you approve it before we start
- If it takes longer than the estimate, that’s on us; if the brief changes, we re-estimate
- Hours used shown in your daily task log
- Copy in one language; translation uses hours
- Paid stock, music or fonts beyond our library are paid by you
- You own the final files and can run them anywhere
Want us to run them too?
Results
Creative we rebuilt, and what it sold.
Every ad judged on revenue and leads from each client’s own data, not on clicks or likes.
- 20×+Meta ROAS in under 3 months, up from under 5×, after a creative rebuildBluuu · luxury yacht tours
- 2.5×Click-through on winning creatives, against the account averageTreelogy · wellness D2C
- 5×More leads in 3 months, once one generic ad became sixCentral Wellness · Hong Kong clinic
- 70%Lower cost per lead, as the ads got specific in language and specialtyIHH Healthcare
A New Creative System Helped a Bali Luxury Yacht Operator Triple CTR and Hit 4x ROAS
0.8% → 2.4%Click-through rate
>25×ROAS on the winning converter creative
How New Creatives Beat a Saturated Account's Average ROAS by 1.7× and CTR by 2.5×
1.7×Best creative's ROAS vs. account average
2.5×Click-through rate on winning creatives vs. account average
The Creative System With Tailored Messaging and Continuous Testing That Grew Lead Volume 5× in Three Months
5×More leads in 3 months
+230%Increase in high-value bookings
How Creative Tailored for the Local Market Cut Cost Per Lead to $13.6 Across Three Hospital Brands
5,000+Qualified leads
$13.6Blended cost per lead
“Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.”
Global Paws
“In just two months, our business has grown dramatically with more customers coming digitally. I’m extremely satisfied with their services and highly recommend GTMLab to other business owners.”
Gloss Patrol
“We've trusted GTMLab with our ads for over a year now, and they constantly deliver. Honestly, I'd recommend them to anyone who seriously wants to scale.”
“They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.”
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
The first 90 days
What happens after you say yes.
- Week 1
Read the account
We sort every ad you’ve run by what it sold, and find the angles and formats that won and the winners that were cut too early. Nothing changes until you approve it.
You getA map of what sells
- Weeks 2–3
Build the system
A creative memory of every proven angle, a brief for each product and buyer, and the first round of new ads in production.
You getYour first new ads, live
- Weeks 4–8
Test and scale
New variants made from your hours, across formats. Winners get budget, the rest are cut, and every result feeds the next brief.
You getEvery hour and result in your task log
- Day 90
The review
What sold, what didn’t, and the angles and formats for the next quarter.
You getNext quarter’s brief
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to keep your ads fresh, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who makes the adsStrategists, designers and editors, one teamPartly: A designer making what they’re toldNo: One person, every format
What counts as successWhat the ad soldNo: Clicks and likesNo: Whatever looks good
How you payCreative Hours from $1,000, bought when you need them, no subscriptionNo: A monthly fee, results or notPartly: Salary, tools and training
VolumeNew ads every weekPartly: A few a monthPartly: As many as one person can make
MemoryEvery winning angle feeds the next briefNo: Each brief starts from zeroPartly: In one person’s head
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
Beyond the adsMedia buying, pages and tracking, one teamPartly: Creative onlyNo: One skill, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book your call
What is performance creative?
Ads made to sell, not just to look good: written, designed and edited from what your data says is working, tested every week, and judged on revenue.
How many ads do you make?
Enough that your account never goes stale. For one saturated brand we shipped more than 100 new creatives and iterations in three months. The volume follows your budget and how fast your ads tire.
Video, static, or creators?
All three, chosen by what sells. Quiet statics often outsell polished video. We use creators for the angles that need a real face, and in-house design and motion for the rest.
How do you decide what to make next?
From the creative memory: every ad tagged by angle, format and buyer, and scored on what it sold. The next brief starts from what already won, so the learning compounds instead of resetting.
What does it cost?
Creative is bought by the hour, when you need it, with no subscription: 40 hours for $1,000 ($25 an hour), 100 for $2,100 ($21) or 200 for $3,600 ($18). Every request gets a fixed estimate from our hours menu, which you approve before we start: 12 statics at about 2 hours and 2 AI videos at about 8 hours come to 40 hours. Hours are valid for 90 days, and every piece comes with one round of edits. Want us to run them too? Meta Ads and Google Ads plans start from $990 a month. The creative ranking comes first, with nothing to sign.
How quickly will I see results?
The first new ads usually go live within two to three weeks. Finding and scaling winners takes a few weekly rounds, so expect four to eight weeks before the account is compounding.
Do you run the ads too?
Yes. The same team runs your Meta, TikTok and Google campaigns, so what the media side learns feeds straight back into the next brief.
Can you work with our in-house designers?
Yes. We can brief your team from the winning patterns and review what they make, or produce alongside them, whichever keeps your account freshest.
Complimentary · two calls
Your Creative Revenue Ranking
Start with a 30-minute call. If we’re a fit, you give us read-only access to your ad account, and your CRM if you have one. We rank every ad by what it actually brought in, find what the winners have in common, and walk you through it with 10 new ad ideas.
- A 30-minute fit call
Your ads, your buyers, and what you think is working.
- You share read-only access
Meta, Google or TikTok, plus your CRM if you have one. We change nothing.
- We rank, then show you
Every ad ranked by leads, qualified leads and revenue, the hooks behind the winners, and 10 new ad ideas.
Nothing to sign. Your account stays yours.
Book your creative ranking
Takes 30 seconds · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
