For Founders

Growth is hard. You shouldn’t be figuring it out alone.

Most founders waste 12 months, 2 agencies and several bad hires, before they find someone who actually gets it. We’ve been in your seat. We know what this costs when you get it wrong.

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What we hear every week

“The agency pitched me a package before understanding my business.”

“They’re on retainer. I’m the one who cares about results.”

“I don’t need more decks. I need someone to execute with me.”

We built GTMLab because we heard this too many times.
From founders we invested in. From companies before they started working with us.

The AI advantage

You get the same AI engine that runs our enterprise clients.

Most founders can’t afford the intelligence layer that separates good marketing from great. With GTMLab, you don’t have to. Our AI connects every signal across your growth motion — and turns it into clear, compounding decisions.

Signal detection across every channel

AI agents surface what’s working across your ads, CRM, and content — before your team even thinks to ask. No more end-of-month surprises or gut-feel decisions.

Creative scoring & optimization

Every creative asset gets scored on performance signals — not opinions. We know what works, kill what doesn’t, and scale what compounds. Your budget gets sharper every week.

Budget allocation that learns

When you’re burning $5K/month on ads, every dollar matters. Our intelligence layer continuously reallocates spend toward what’s actually driving revenue — not vanity metrics.

ICP analysis & audience refinement

Stop guessing who your customer is. Our AI cross-references conversion data, engagement signals, and market context to sharpen your ICP every sprint.

The GTMLab System — AI-powered intelligence layer for founders

GTMLab team structure — Performance Marketing, Creative Strategy, Content & Production, Copywriting, Growth Strategy, AI & Data Intelligence, Creative Operations, Marketing Operations

Why founder marketing breaks down

Marketing in 2026 takes a full team — and AI powering all of them.

The Hiring Problem

Building a full marketing team sounds simple until you price it out. Performance marketers. Creatives. Video editors. Copywriters. A growth lead. A CMO who’s done it at your stage. That’s 12–15 people — and the good ones don’t want to join a company that hasn’t found its footing yet.

The Knowledge Bubble

An in-house team works in isolation. They don’t see what’s working for a D2C brand in KL or a SaaS company in Singapore. They’re not in the rooms where the new playbooks get shared first.

The Think-Tank Advantage

At GTMLab, every day is a cross-industry think-tank — solving growth challenges across markets and stages simultaneously. A creative angle that worked for logistics becomes the breakthrough for healthtech. And underneath all of it, AI connects every function — it doesn’t replace the humans, it elevates every single one of them.

Built for where you are

One team. Three ways to work together.

The Sparring Partner

For founders who are executing themselves and need senior thinking in the room. We review your GTM, challenge your assumptions, and tell you what we’d do.

Best for: Pre-revenue to early traction

The Growth Partner

We run your marketing and paid acquisition alongside you. Strategy, creative, media — owned by us, accountable to your numbers. Not a vendor. A partner with skin in the game.

Best for: Scaling past early traction

The 0‑to‑1 Build

You have a product. You need the full GTM motion built from scratch — positioning, channels, first customers, revenue pipeline. We’ve done this before. We’ll do it with you.

Best for: Pre-launch to first $1M

Programs & Help for Founders

You shouldn’t have to figure out GTM alone. We built this for founders who need senior growth thinking right now — not when they can finally afford an agency retainer.

We’ve worked with 300+ founders across Southeast Asia and beyond — from pre-revenue to Series A — helping them build the growth foundations that last.

Built by a founder, for founders

I built GTMLab because I couldn’t find an Agency I’d actually trust.

Hi, I’m Kevin — I started GTMLab by helping a few founder friends with their growth problems. They referred others. Those others referred more. Before I knew it, I’d gone from solo consultant to 30 people to over 100 across Asia — fully bootstrapped, in two years, without ever planning to build an agency.

Before GTMLab, I co-founded a company that got into Y Combinator, raised $8M, and scaled to $20M across 5 countries. I’ve also been a VC fund partner, backing 50+ AI startups. I’ve built in fintech, ecommerce, retail, and SaaS. I’ve made expensive GTM mistakes in all of them.

GTMLab is the growth partner I never had — one that thinks like an operator, tells you the truth, and cares about your revenue number, not their retainer.

If your startup is promising, we may also invest.

YC Alumni Forbes 30 Under 30 50+ Startups Backed

Who this is for

You don’t need a VC logo to work with us.

Whether you’ve raised $5M or bootstrapped to $500K, if growth and marketing are on your plate and you want to get them off it — or do them better — this is for you.

Let’s figure out your
Growth together.

First call is a strategy session, not a sales pitch. We’ll tell you exactly what we’d do — and whether we’re the right fit.

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