Growth Workshops · By GTMLab

Three hours that rewrite your next twelve months.

Senior operators — ex-Unilever, YC, VC fund partners, ex-investment bankers, Forbes 30 Under 30, and founders who scaled D2C brands to $20M+ — audit your funnel, decode your top competitors, and hand you the playbook to beat them.

Apply for a workshop ↗

Who's running it

We are entrepreneurs and growth leaders who fell in love with the marketing problem.

We're not your typical agency. The bench is built from operators with the credentials most consultants don't have — YC founders, VC partners, ex-bankers, ex-CMOs, ex-Forbes 30 Under 30. We came to marketing through the business side, which is why we keep redefining what growth marketing consulting looks like.

YC Alumni

Y Combinator W23 founder

Scaled a B2B marketplace to 6 countries pre-Series-A. Knows what 0-to-1 looks like from the founder seat.

Forbes 30 Under 30

Forbes 30 Under 30, Ecommerce

Operator who built and exited a D2C brand. Recognized for category-leading growth before turning the lens on others.

VC Partner

Venture Capital fund partner

Sat across from founders pitching for Series A. Knows what board-grade growth math looks like — and what doesn't.

Ex-IBank

Investment banking + hedge fund ops

Decade in financial markets before paid acquisition. Brings the CFO lens to every dashboard, every funnel, every campaign.

Ex-Unilever

Ex-Head of Growth, Unilever

8+ years on Meta, Google, TikTok, GA4. Built and scaled creative engines for one of the world's largest CPG businesses.

Founder $20M+

Founder, D2C brand scaled to $20M+

Grew a consumer brand from launch to nine-figure trajectory. Pressure-tests every recommendation against real founder math.

Backgrounds, recognition, & pressForbesY CombinatorUnileverMekariPeebaTech in AsiaTechCrunch

In their own words

What three hours can do.

Real quotes from real workshops. The pattern repeats: people show up frustrated about something, leave with a roadmap they didn't have when they walked in. As Bali 2026 attendees release for attribution, we'll keep adding to the wall.

Play1:42

I came in with two agency pitches on my desk and ROAS sliding for three months. Three hours later, Kevin and Albert showed me my funnel wasn't ready for any agency yet. We rebuilt the attribution layer before signing anyone — next quarter was the best we'd ever had.

[Client Name]

CMO · D2C beauty brand

3.2×ROAS recovered

−40%Wasted spend

“

Walked in convinced our ROAS problem was a creative problem. Three hours later, Kevin showed me it was an attribution problem masquerading as a creative one. That single insight saved us six months of throwing fresh creative at a broken funnel.

[Client Name]

Founder · D2C beauty brand

“

I'd never had an agency tell me my funnel wasn't ready before I hired them. This was the first one.

[Client Name]

Head of Growth · SaaS

“

The competitor decode was wild. I learned more about how our top three competitors run paid in 90 minutes than I had in two years of watching them.

[Client Name]

CMO · Multi-location F&B

“

Pre-revenue, two senior operators stopped me from spending six figures on the wrong channel. Worth every dollar.

[Client Name]

Founder · Pre-revenue B2B

“

We had two agencies pitching us. The workshop wasn't an agency pitch — it was an actual diagnostic. Reframed the whole question for us from "which agency" to "is our funnel ready for any agency." Saved us six months and the wrong hire.

[Client Name]

CMO · Hospitality group

“

The Miro board they built in 3 hours is still the strategy document we run our company off.

[Client Name]

Founder · MVP stage

“

Bali was insane. Four operators, one room, my entire growth stack on the table. Best investment of the year.

[Client Name]

CEO · Healthcare network

Play2:08

Pre-launch, I was about to spend six figures on the wrong channel. The 3-hour war room rerouted everything — where to spend, what to measure, which competitors actually mattered. Saved the runway and the launch.

[Client Name]

Founder · Pre-launch consumer app

$120KMis-spend avoided

6 moRunway extended

“

I came in thinking I needed a new agency. Left realizing I just needed a clearer plan. Saved my Q3.

[Client Name]

Founder · Subscription D2C

“

The audit was deeper than the one our existing agency had run after 18 months of working together.

[Client Name]

VP Marketing · Marketplace

“

As a pre-revenue founder, I went in knowing nothing and came out with a 12-month roadmap, channel-by-channel plan, and a clear sense of how much capital I actually needed before going to market. That changed my fundraise.

[Client Name]

Founder · Pre-launch consumer app

“

Three hours of senior-operator time beats three months of agency RFPs. Wish I'd done this first.

[Client Name]

Founder · D2C supplements

“

I'd been running paid for two years. The workshop showed me what I'd been measuring wrong the whole time.

[Client Name]

Head of Growth · Tech startup

What you actually get

Two workshops. Built for two different moments in a business.

If you have revenue and ad spend, we audit your funnel and decode your competitors. If you're pre-launch or MVP-stage, we sit in a 3-hour war room and build your entire growth stack on a Miro board. Same operators, different format.

What you walk away with

Output 01Full-funnel audit of your business — current state, what's broken, your metrics vs. industry benchmarks. The diagnostic your agency hasn't given you.

Output 02Full-funnel audit of your top 2 competitors. We use AI and proprietary tools to spy on how they're acquiring customers — creative, channel mix, funnel, pricing.

Output 03A playbook to beat them. Funnel architecture, channel mix, spend allocation, positioning gaps, and the specific moves to make in the next 30 days.

Output 0430-day written roadmap, prioritized. Three moves you ship next week. The rest of the year, mapped.

What you'll learn (modules taught live)

How modern attribution actually works in 2026 — post-iOS 14, post-cookies, post-platform-modeling
How to read competitor intelligence — what their ads, funnel, and creative are telling you (and what they're hiding)
The compounding growth model — channel mix that scales, not the kind that breaks at $100K/month

How it runs

Pre-meeting checklist — we send you the questions to prepare. Comes with a Notion doc to fill out.
Meeting 1: online deep dive (90 min) — we understand your business, your funnel, your numbers
Research week — we audit your accounts and your competitors with our AI + proprietary tools. Back-and-forth Slack for questions.
Meeting 2: findings walkthrough (90 min) — we present everything we found, walk you through the playbook, and hand over the written report on the spot.
Day-30 follow-up call — we check what shipped, what didn't, what's next.

What you walk away with

Output 01Your entire growth strategy on a Miro board you can touch, share, and build off. Channels, sequencing, allocation, validation milestones, timelines.

Output 02A distribution plan — where to invest your time, money, and energy. Channel by channel, in priority order.

Output 03A validation framework — what to test, how to read the signal, and what the kill criteria look like for each channel.

Output 04A capital plan — how much spend you actually need before you can claim product-market fit and what the milestones look like.

What you'll learn (modules taught live)

Pre-PMF channel discovery framework — how to find the one channel that compounds before your runway runs out
Distribution-first product validation — ship the distribution, not the feature, when validating
The first $100K of paid spend playbook — what to spend it on, in what order, and when to stop

How it runs

Pre-workshop checklist — we send you the questions to prepare. Bring your numbers, your positioning, your honest assessment of what's not working.
The 3-hour war room (online or in-person) — two senior operators, you, and a live Miro board. No slides, no pitch.
Miro board delivered — the entire strategy laid out visually. You own it. Use it. Share it with your team or investors.
(Optional) Day-30 follow-up call — we check on validation milestones and recalibrate.

Three ways to run it

See you Online, At your Office, or In Bali.

Workshop type is one decision. Delivery format is another. Either workshop can be run online, in-person at your office (when we're in your city), or as part of our annual Bali edition.

Format 01

Online (Zoom + Miro)

The default. Same operators, same depth, same Miro board. Works for both workshop types. Most clients run this format because the calendar moves faster than the airline tickets do.

Always available · Discovery call schedules in < 72 hours

Format 02

At your office

When we're in your city. We travel a few times a year — usually Sydney, Singapore, Jakarta, occasionally further. Different energy than Zoom, especially for multi-stakeholder teams. Limited slots per trip.

By application · Subject to travel calendar

Flagship

Bali annual edition

Once a year, end of December. The format we ran in May 2026, 20 workshops across two weeks. Founders fly to us. Most premium experience, hardest to get into, most memorable for everyone involved.

Annual · December · By application only

Workshop snapshots

Inside past workshops.

Bali Villa · May 2026

Live Miro session · Bali 2026

Founders dinner · Bali 2026

Working session · Bali 2026

Roadmap walkthrough · Bali 2026

Beachside review · Bali 2026

Office workshop · Jakarta 2025

Team setup · Bali 2026

Past workshops

The scoreboard, built one workshop at a time.

Every workshop we run gets added here. Companies attended, problems worked on, insights shared. Over time, this becomes the most honest record of what these workshops actually do. As we publish playbooks from each, this becomes a library you can learn from before you ever book one.

Bluuu

MarketplaceBali · May 2026

B2B services marketplace · SEA

Problem we worked on: Paid acquisition had stalled. The Meta dashboard said one ROAS number; the CRM said something completely different. They couldn't tell which campaigns were earning real revenue and which were just earning credit.

GTMLab rebuilt our paid engine end to end. Inside 90 days our reporting actually matched our CRM for the first time, and our blended CAC dropped without us touching the budget cap.

— [Client Name], Head of Growth at Bluuu

Read the Bali 2026 wrap-up →

HokiOne

WellnessBali · May 2026

Boutique fitness chain · Hong Kong

Problem we worked on: Zero paid presence, no member-acquisition engine, growth flatlining as in-person referrals plateaued.

62× ROAS in 90 days from a standing start. The pipeline keeps compounding every month.

— [Client Name], Marketing Lead at HokiOne

Ashley Group

HospitalityBali · May 2026

5-brand hospitality group · SEA

Problem we worked on:Bleeding 18–25% of revenue to OTA commissions. Direct booking funnel was leaking signal somewhere between booking engine and PMS.

Two years in, GTMLab is still our growth team — and direct booking is now our top-performing channel.

— [Client Name], CMO at Ashley Group

D2C Beauty Brand

EcommerceBali · May 2026

D2C beauty · under NDA

Problem we worked on:Hit a ROAS ceiling at $80K monthly spend for two years. Every agency said "saturation" — nobody touched the measurement layer.

ROAS held all the way to 3× our previous spend ceiling. The measurement rebuild changed how our CFO thinks about paid.

— [Client Name], Head of Growth

Pre-Launch App

Consumer AppBali · May 2026

Pre-launch consumer app · under NDA

Problem we worked on: Pre-revenue, no validated channel. Founder about to spend six figures on the wrong acquisition motion before the war room.

Three hours of senior operator time rerouted everything — from where to spend, to what to measure, to which competitors actually mattered. Saved the runway and the launch.

— [Client Name], Founder

Healthcare Network

HealthcareBali · May 2026

15-clinic healthcare network · APAC

Problem we worked on: Cross-border patient acquisition was a black box. Couldn't tell which campaigns drove bookings vs which drove tourists asking questions.

Cross-border patient acquisition used to be a black box for us. GTMLab gave us a funnel we could actually read — country by country, procedure by procedure.

— [Client Name], Marketing Director

Tomazz

D2C SupplementsBali · May 2026

Nutritional supplement brand · D2C

Problem we worked on:First-purchase ROAS optimization was scaling the wrong cohorts. Cheap acquisitions, high churn, profitable on the dashboard, bleeding on the P&L.

First-purchase ROAS was lying to us every quarter. GTMLab rebuilt the model around month-three cohort revenue. Suddenly the right campaigns won.

— [Client Name], Head of Growth at Tomazz

Where should we go next?

If you'd want a workshop in your city, tell us. When three founders ask from the same place, we plan a stop — and you're the first to know.

FAQ

Questions we hear most.

If you have revenue and active paid spend, Workshop A (Growth Diagnostic & Competitor Decode) is the one. If you're pre-revenue, MVP-stage, or pre-launch, Workshop B (Strategy War Room) is the one. If you're in between, we'll figure it out on the discovery call — it's a 15-minute conversation, no obligation, and we'll tell you honestly if neither is the right fit.

Most agency audits are a 20-page PDF designed to sell you a retainer. Ours is a multi-meeting research engagement with operators who've actually built the businesses you're trying to build. We use AI + proprietary tools to decode your competitors. The deliverable is a roadmap, not a sales pitch. And we don't take retainers from workshop clients — the workshop is standalone, the advice is honest, and the math is yours to execute.

Strategy consultants tell you what to think; they don't usually know how to ship campaigns on Meta Ads Manager or build a creative pipeline. We're operators first — the team in the room has scaled D2C brands to $20M, led growth at Unilever, run paid acquisition across 300+ accounts. Strategy without execution depth is theatre. We do both.

By application. We quote after the 15-minute discovery call because the fit conversation matters more than the price tag — and the deliverable scales with the complexity of your business. We've worked with single-founder pre-revenue teams and multi-location enterprise groups; the price reflects the depth, not a fixed tier.

Yes — Workshop B (Strategy War Room) is built specifically for that. Some of our most transformative work has been pre-revenue. We pressure-test the funnel, validate the unit economics, and tell you what to fix before you raise or spend serious money on ads. The Miro board you walk out with often becomes the document the founder runs the company off.

Both. Default is online (Zoom + Miro). When we're traveling to your city, we'll come to your office. Once a year, we run the Bali annual edition — founders fly to us for a week. Tell us where you are during the discovery call, and we'll figure out which format makes sense.

Apply for a workshop

Three hours. One playbook. The next twelve months, mapped.

Free 15-min discovery call — no obligation, no pitch

We'll tell you honestly if Workshop A, Workshop B, or neither is the right fit

Pre-workshop checklist + research before the session — no wasted hours

Walk out with a roadmap, a Miro board, or both

"The reason this works is we sit on the same side of the table as you. We've raised money, scaled brands, made the same mistakes you're making. The workshop is three hours where you get all of that — without buying the agency that comes with it."

Kevin Cho

Co-Founder, GTMLab

★★★★★

20 workshops shipped in Bali 2026 · 100% attendee satisfaction

We are entrepreneurs and growth leaders who fell in love with the marketing problem.