GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We gave JAQS’s sales team the one thing it never had — a lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of BANT-qualified meetings generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We gave JAQS’s sales team the one thing it never had — a lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of BANT-qualified meetings generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
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100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
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Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

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© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Resources  /  Performance Creative
Performance CreativeHealthcareMeta AdsGoogle Ads

What 2,000 healthcare ad rejections taught us about pre-screening.

Meta and Google reject ~1 in 4 healthcare ad variants. Here's the two-stage review process that gets approval rate to 95%+.

Anna Tan
Creative Director · Sep 21, 2025 · 9 min read

This article is being prepared — check back soon.

About the author
Anna Tan
Creative Director
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Keep reading

More field notes from the bench.

Performance Creative
Performance CreativeMeta AdsGoogle Ads
FEBRUARY 25, 20269 min

Why your paid ads feel generic — and how to fix it in three steps.

A SaaS company spent $30K and got 4 trial conversions. Same budget, same audience, three rewrites later: 11 conversions. Same brand. Same product. Just specific instead of generic. The math is brutal — and fixable.

GTMLab Team
Field notes
Performance Creative
Performance CreativeEcommerceMeta Ads
MARCH 1, 202610 min

The Amplifier Effect — how AI scales your best creative instincts.

Two Indonesian skincare brands. Same Meta budget, same AI tooling. Six months later, one was scaling profitably; the other was pulling paid acquisition entirely. The difference wasn't the AI — it was what they fed it.

GTMLab Team
Field notes
Performance Creative
Performance CreativeMeta AdsGoogle Ads
MARCH 8, 202612 min

How to audit your creative without hiring an agency (yet).

CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.

GTMLab Team
Field notes
Let’s get started

See what’s hiding in your ad account.

Three specific spend leaks, named
One move you can ship next week
Your real CAC, traced honestly

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ growth teams